The Atom Bar is the cool hip club of the future. With that in mind it needed some cool hip billboards so that the awesomely cool youth of the future would know where to go for a good time. When I began designing these I started with regular rectangle shapes as if they were regular billboards. This seemed really boring considering how fun the place they are advertising is supposed to be. With that in mind I started using cool spacey, futuristic shapes instead.